The results of a recent survey conducted by Local Planet to evaluate customer acceptance rates for agencies that are part of the network put us at 81 percent of the total rate. In general, all Latin American agencies have high ratings and this confirms regional strengths and the largest international network of independent agencies in the world.
The results of a recent survey conducted by Local Planet to evaluate customer acceptance rates for agencies that are part of the network put us at 81 percent of the total rate. In general, all Latin American agencies have high ratings and this confirms regional strengths and the largest international network of independent agencies in the world.
It was not by chance that the first stage for Local Planet was to take on the task of identifying and bringing together the best independent media agencies in the world and creating a genuine alternative network, capable of launching, attracting and serving international customers. Local Planet is also the first network to offer media, advertising and marketing services in Cuba through EBM Marketing Solutions.
When at EBM we say that we are founders of Local Planet, this affirmation confirms a well-established, ever-expanding dream. Havana hosted the first Local Planet Convention, just a few months after the launch in April 2016 and, three years later, it is a solid project with a presence on all five continents.
Local Planet has not only continued to expand, it has continued to win awards and attract customers, but its strengths have also grown regionally, as shown by the results of the recent survey. As members of Local Planet, agencies are involved in pitching and forums that raise awareness of the network, and they can share tools and customers in such a way that they can access any market from any of the agencies, with fluid communication in order to exchange information.
“Our unique vision of local markets, our entrepreneurial spirit and our customer service focus put us in an unparalleled position among Latin American agency networks for creating tailored solutions for every local communication challenge. Our integration into Local Planet, the most innovative and dynamic network of media agencies in the world, ensures the creation of real value for our customers,” explained José Luis Rojas, CEO of the Spanish Zertem Group and Chairman of the Latin American group made up of 12 agencies, including Cuba, at the regional launch.
Our chairman Manuel de la Rica then assured: “EBM Marketing Solutions has been working in Cuba for more than 14 years, but since the sweeping reforms that the country has implemented in its economic system, advertising has an exciting future ahead of it. Local Planet LATAM is the only network that can offer its customers a true agency service in Cuba because it not only understands the Cuban market, but also how to incorporate its knowledge into a global campaign”.
Four key features characterise our work as an agency in Cuba, recognised by customers and as members of Local Planet, the philosophy of which they are also a part: personalised service, agility, transparency and flexibility: this allows us to offer an ad-hoc service for each customer.
We are Local Planet, an identity also owned by 54 independent agencies around the world covering 64 markets, with a combined turnover of over $15 billion and 225 awards. Not too bad, is it?
